The smartest way to run micro-influencer campaigns.

Investor conversation · Wibblo Limited

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The smartest way to run micro-influencer campaigns.

Investor conversation · Wibblo Limited

The market

A fast-growing market, now led by micro-creators.

Global influencer marketing spend
$24B2024$32.55B2025$34.1B2026$40–48B2027
of Instagram creators are micro or nano
GCC influencer marketing, 2025 → 2032
a year, Gulf growth
of Gulf spend is Saudi Arabia

UAE first. Then Saudi, Qatar, Oman. Then UK, US and beyond.

Our story

Influencer marketing is broken for most businesses.

01

Manual, or overwhelming.

02

Agencies take 15–30%.

03

Most businesses are locked out.

Five years running a digital agency showed us the gap.

AZ

Ali Zafar Azad

Founder & CEO

VH

Victoria Horsley

Business Development

AR

Ali Raza

Product

What is Wibblo?

An AI that runs the whole campaign, end to end.

  1. 01

    Describe

  2. 02

    AI builds

  3. 03

    You approve

  4. 04

    It runs, tracks and pays

app.wibblo.com/campaigns/newDemo data
New campaign · NURA Skin

Campaign brief

Free to plan
Build my plan
Guaranteed minimum reach
The AI brain

It picks the best creators for every campaign.

  • Studies the brand, product and goal
  • Matches audience location and demographics
  • Scores niche fit, engagement quality and authenticity
  • Writes the captions, scripts and creative
  • Learns from every campaign — each match beats the last
AIResultslearns
app.wibblo.com/plan/desert-glowDemo data
AI plan

Best-fit creators for Desert Glow SPF Launch (NURA Skin)

Projected reach500K
Guaranteed minimum reachApprove plan
CreatorFollowersEngagementProj. reachFee
LMLayla Al MarriDubai · Beauty68.4K6.8%72,000AED 7,200
OROmar RahmanAbu Dhabi · Fitness52.1K7.2%61,000AED 6,100
SKSana KapoorDubai · Food91.7K5.9%96,000AED 9,400
NHNoor Al HashimiSharjah · Lifestyle44.8K8.1%55,000AED 5,800
Fully automated

Brands approve once. Everything else runs itself.

  1. 01

    Verify creators

    Re-checked every two weeks

  2. 02

    Send jobs

  3. 03

    Creators post

  4. 04

    Stories and reels tracked

    Automatically — no screenshots

  5. 05

    Escrow released on verified delivery

  6. 06

    Live dashboard and final report

app.wibblo.com/dashboardDemo data
Live campaign

Desert Glow SPF Launch

On track
412K / 500K reach82%
Ramadan Reset291K / 380K77%
Summer Menu Drop205K / 270K76%

Wibblo Limited, UK-registered · Payments held by a regulated payment partner · Every creator licensed per market

9:41Demo data

Job inbox

New job

Desert Glow SPF Launch

NURA SkinAED 7,200Accept within 24hAccept
Who it is for

Brands win. Creators win.

For brands

Cheaper

10% commission, any budget, no retainers.

Safer

Free to plan. Pay only when you launch. Every creator verified.

Easier

Describe it, the AI builds it, results are live.

For creators

Earn

Anyone with an audience, from around 1,000 followers.

No agency

Sign up, get verified, get requests.

Paid automatically

For every job, on verified delivery.

UAE creators by Jan-27
–by Dec-27
Business model

How Wibblo makes money.

Commission from brands

Commission from creators

/mo

Optional consultant add-on

Commission is earned only when a campaign runs. The add-on is optional.

The plan

Where we are, and how we grow.

Today: product demo built (brands, creators, admin) · brand identity and website · financial model

  1. Dec-26

    UAE launch

  2. Jan-27

    1,000 creators

  3. Feb-27

    Dubai sales team

  4. Jun-27

    Saudi, Qatar, Oman

  5. Q3-27

    UK and US

How we win customers

Dubai sales team

Two salespeople from February 2027

Email and Meta ads

Awareness and leads

Wibblo on Wibblo

Our own campaign, run on the platform once we reach about 1,000 creators

PR and content

Target: 57–114 brands by Dec-27
The financial model

What the numbers say.

ConservativeOptimistic
Year-1 revenue£59.8K£362.7K
Brands / creators by Dec-2757 / 15,000114 / 20,000
Cash-flow positiveDec-27(break-even)Month 5(May-27)
Cash at Dec-27~£30K~£307K

Same core costs. Different demand.

The investment

What are we asking?

for10%

Ordinary shares in Wibblo Limited

Where the £100,000 goes

Product and technology~31%~£31K
Dubai sales team~27%~£27K
Marketing~25%~£25K
Creator and brand support~13%~£13K
Setup and compliance~3%~£3K

Share of planned 12-month spend.

Let's build this together.

Ali Zafar Azad · Founder & CEO · Wibblo Limited